Advertising communication specialist Diana Filimonova: "User interests are a priority"

998
15 October 2019
Repost
5.0/5 rating (4 votes)
Diana Filimonova – IQeon

We continue to introduce you to the people who develop and improve IQeon. We are pleased to present you Diana Filimonova, Advertising Communication Specialist. 

Diana graduated the Institute of Journalism of the BSU and worked in Belarusian print and electronic media for more than 5 years. Then, interested in marketing, she moved to PR department of the international gamedev company, where she gained experience in promoting game projects. Good journalism education and deep understanding of the processes of product development, helped her to get better in creation of advertising texts and promotional materials. Now Diana puts all her knowledge and experience into the development of IQeon.

Diana joined the company as an advertising communication specialist. Thanks to her materials published on the corporate website, on social networks and thematic portals, platform users always stay informed about IQeon events and learn something new in our official communities. 

Under conditions corresponding to glut media with information and advertisement, previous content marketing strategies are no longer working. The interests of readers and users are a priority today. In order to gain the trust of the audience, companies need to create high-quality materials that contain the evaluation of professionals, truthful facts, analysis and experts' advice. Taking into account these trends, my goal as a specialist is not only to create content that will help to learn more about our product, but also will be useful to our users and will make them understand that we as a brand can be trusted, Diana is sure.

In her opinion, for a specialist working on corporate content creation, it is important to believe in the company himself and shares the company's mission. Personal engagement helps to understand the main goals of the brand better and allows you to convey its philosophy more accurately to the target audience.

IQeon attracted and interested me the idea of the project that the platform helps to monetize players' achievements. To my mind, it is quite revolutionary for the game sphere, at least in Russian-speaking area," said advertising communication specialist.

In addition to her main duties, Diana is also engaged in user support: responds to their requests, helps to understand the problems that have emerged, moderates chat of the game platform and community in Telegram.

Being attentive to each user is something that always distinguished IQeon from other gaming platforms. Support service responds quickly to requests in all social networks and messengers that our players use. Moreover, the work does not stop even if the user's problem is solved. Each case is analyzed by specialists and submitted to the development department to improve the product. So in the game platform, as we see it today, there is a contribution of our users. I believe that the involvement of players in the creation of the product increases their involvement in the life of the project and affects their loyalty to the brand. So in the game platform, as we see it today, there is a contribution of our users. I believe that the involvement of players in the creation of the product increases their involvement in the life of the project and affects their loyalty to the brand. IQeon already has such audience. Isn't this what any company dreams of? Diana smiles.

***

The following material about IQeon team very soon! Check out our news on the platform and in the official community on Facebook

Repost

Community

Join our community

General questions

General Questions?

We have formed a knowledgebase around IQeon platform, where you can find answers to questions oftenly raised within our community. We are always ready to answer your requests, feel free to check it out!

Are you a developer looking for integration?

Interested in beta-testing?

Join our community

Ask a Question

Fill in the e-mail and ask a question: